Are you overwhelmed by the endless packaging options and worried about choosing the wrong options?

If so, you are on the right place.

Did you know that approximately 60-70% of buying decisions are made in-store, where packaging serves as the critical first impression for consumers? 

Moreover, 52% of consumers have reported switching brands due to new packaging designs. 

Are you feeling overwhelmed with packaging decisions? 

Looking for packaging for your product and don't know what you should be looking for? 

Ready to create your product yet all this packaging out here is causing you to be confused? 

You’re working with suppliers and think “it’s just a box” or “it’s not that hard” yet you are getting frustrated with the process? 

That’s where the "Packaging 101 Toolkit" comes in, designed to guide you through every twist and turn of the packaging journey.  

In this toolkit, we are breaking down the key essentials you need as part of your product development, with a focus on packaging! Packaging is critical to your operations from shipping, housing your product, promotion, and more.  

Imagine the gut-wrenching stress of a damaged product due to poor packaging or the jaw-dropping costs of last-minute fixes. You need to know what's happening to save yourself a headache, understand your costs, and effectively convey what you want and need.  

This toolkit will provide you with the insider secrets to ensure your packaging is both efficient and cost-effective, propelling your business to new heights. Don’t miss out on the opportunity to streamline your packaging process and elevate your brand!

Products in Training

In the Packaging 101 Toolkit, you’ll gain expert guidance to navigate packaging choices, avoid costly mistakes, and create packaging that stands out and drives sales.

  • Product Competitive Analysis

    You will learn the essentials of product competitive analysis, gaining insights into both competitors and their products. You will explore the critical elements of competitive targeting and uncover the top resource for insider information on your competitors, plus a time-saving tool to efficiently scout competitor data.

  • Packaging Inspiration and Design

    You will learn to identify and analyze inspiring packaging designs from successful brands, focusing on branding, mission, ethos, and values. You will gain insights into creating initial design concepts, obtaining pricing from vendors, and collaborating with contract manufacturers. Understand the practical aspects of packaging, including product placement and types of packaging, to develop a cohesive packaging strategy for your brand.

  • Packaging Dimensions Overview

    You will learn how dimensions, finishes and types of packaging impact pricing and overall design. You will understand the importance of placement of printing, shape of packaging and the complexities involved in packaging various products, including considerations for shipping and fragility. You will be guided through finalizing packaging size, preparing copy, finalizing artwork, and submitting it for final pricing.

  • BONUS: 5 Questions to Ask Your Supplier

    You will learn the five main questions you MUST ask suppliers so you can be setup for success, knowing the required elements, plus knowing the industry jargon.

  • BONUS: 3 Critical Components of Your Product Development

    You will gain insights into the three most critical components for successful product development: materials selection, sustainability considerations, and cost optimization.

During the Training, you will learn:

  1. Step-by-step guidance to learn to position your product advantageously in the market by understanding your competition inside out.

  2. Process guiding you from initial concepts to sophisticated designs, optimizing both speed and quality.

  3. Packaging Dimensions Overview - To master appropriate sizing of your packaging and convey to your suppliers (plus can help save on shipping) 

  4. Cost-saving opportunities for your packaging to aid in increasing your bottom line.

  5. Key Essentials that impact your packaging Pricing

  6. BONUS : 5 Questions to Ask Your Supplier to ensure your partnerships are as robust as your packaging

  7. BONUS : 3 Critical Components of Your Product Development to fine-tune your process from concept to shelf.


We provide you with easy-to-apply strategies for immediate results. This training is packed with exercises, templates, and checklists that turn learning into real business application, resulting in tangible outcomes.


Discover your potential, starting today

Enroll today

Who is this Training for?

If you're feeling overwhelmed by packaging choices, and need a clear pathway to make informed decisions that elevate your brand, this toolkit is for you.

  • New or Existing Product Based brands,

  • Service-Based Providers that work with Product Based companies,

  • Product Based brands that are shipping out physical products,

  • Entrepreneurs and/or brands wanting to elevate the aesthetics of their brand,

  • Service Providers are considering product development as another stream of income in their business.

  • Service-Based Providers (i.e. Agencies, Internal Teams, working with startup brands and need insight on the packaging aspects,

  • Ready to work with an agency, service provider, or supplier to articulate why packaging is necessary and functionality.

Who is this NOT FOR?

If you are not ready to adapt to industry standards or value packaging as a critical part of your product's success, then this toolkit is not for you.

  • Brands and Companies that do not care about the shift in the market or best practices

  • Companies that are willing to stay “stuck” in their current operations without adapting to the market

  • Businesses launching online/digital training

  • Professionals do not want to learn from an expert on the packaging details

FAQ

  • What is the format of the training?

    Self-paced via digital platform.

  • What does the toolkit include?

    Step by step guidance via videos.

  • Is there a refund policy?

    Due to the digital nature of this toolkit, refunds are not available.

  • Will you help me pitch my brand to retailers?

    Direct pitching is NOT covered, however we provide resources to help position your brand effectively in the retail market. Access our resource list inside of the course.

  • I received my workbook, where is the training?

    Once you purchase your course, you will be navigated to the dashboard to start the course and/or module.

  • What happens after I purchase?

    You will be navigated to begin the course. Please make sure you create an account on Thinkific to access.

Discover your potential, starting today

Enroll Now

Meet the Trainer

Megan Young Gamble

Principal Trainer

Megan Young Gamble is known as "The Project ExecutionHER®"! She helps consumer personal good brands create a luxury experience for their customers....thanks to the world of packaging and project management. She has trained over 300+ professionals in-person and virtually, launched over 600+ products in the consumer personal goods industry, and managed over 400+ projects from the automotive, consumer personal goods, packaging, technology, and insurance industries. Megan is.. 1) Chief Project Officer @ GLC.. 2) a boutique operation management for Consumer Packaging Good Brands.. 3) Principal Trainer at A.L.I, known as Accelerate Level Institute.. 4) Show Host of Product & Packaging Powerhouse™, discussing the good and ugly truth around creation, development and launch of products and packaging.