5 Things to Include in your Packaging Brand Guidelines
Create cohesive, scalable, and strategic brand visuals, starting with the five essential elements every packaging brand guideline must have.
Still think a mood board is enough? It’s time to think, and operate like a big brand.
A lot of brands think the only thing necessary is to create a mood board that is indicative of their brand.
WRONG!
You need more than that "mood board" to accurately tell your brand story and establish your brand guidelines. This is ESSENTIAL for a cohesive look and feel of your brand, especially with your physical packaging to your marketing collateral!
Think about Apple, Target, Cadillac, and MAC Cosmetics. They ALL have brand guidelines to differentiate their packaging and their brand. And you need to think and operate like a big brand for YOUR brand...NOW!
During the Training, you will learn:
Key components to include in your guidelines,
Why these guidelines are important for your brand,
Understand why your brand needs to operate like a large brand,
Establish a template to use and build upon over time,
PLUS...exercises to help you think through these areas even more!
Discover your potential, starting today
Who is this Training for?
If you're developing physical products and want to ensure consistent brand visuals across packaging and marketing, this training is for you.
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Entrepreneurs and/or brand wanting to develop consistent imagery and aesthetics,
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Brands developing physical products and want to create cohesive packaging,
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Elevate your brand and establish YOUR guidelines and quit winging it with only a mood board.
Who is this NOT FOR?
If you’re fine with inconsistency or aren’t ready to commit to visual branding standards, this training may not serve you.
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Entrepreneurs and/or brand wanting to develop consistent imagery and aesthetics,
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Brands developing physical products and want to create cohesive packaging,
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Elevate your brand and establish YOUR guidelines and quit winging it with only a mood board.
FAQ
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What is the format of the training?
Self-paced via digital platform.
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What does the toolkit include?
Step by step guidance via videos.
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Is there a refund policy?
Due to the digital nature of this toolkit, refunds are not available.
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Will you help me pitch my brand to retailers?
Direct pitching is NOT covered, however we provide resources to help position your brand effectively in the retail market. Access our resource list inside of the course.
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I received my workbook, where is the training?
Once you purchase your course, you will be navigated to the dashboard to start the course and/or module.
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What happens after I purchase?
You will be navigated to begin the course. Please make sure you create an account on Thinkific to access.
Meet the Trainer
Megan Young Gamble
Principal Trainer
[email protected]
Megan Young Gamble is known as "The Project ExecutionHER®"!
She helps consumer personal good brands create a luxury experience for their customers....thanks to the world of packaging and project management. She has trained over 300+ professionals in-person and virtually, launched over 600+ products in the consumer personal goods industry, and managed over 400+ projects from the automotive, consumer personal goods, packaging, technology, and insurance industries. Megan is.. 1) Chief Project Officer @ GLC.. 2) a boutique operation management for Consumer Packaging Good Brands.. 3) Principal Trainer at A.L.I, known as Accelerate Level Institute.. 4) Show Host of Product & Packaging Powerhouse™, discussing the good and ugly truth around creation, development and launch of products and packaging.
For support, contact our team at [email protected]